Pongo Health
Pongo Health provides affordable and accessible pet care to pet parents in the US. I helped the company with brand building, social media strategy and paid search.
Launched Google Ads campaign using geo-optimized keywords, and analyzed competitor's keyword rankings. Implemented marketing and promotion tactics that led to 65% growth in total reach, and 25% increase in website traffic from IG ads. Planned and executed social media strategy for IG & TikTok, by building online presence with branded assets and user-generated content.
