About

I'm a Marketing Strategist with over 5 years of experience, and an avid windsurfer that’s gone with the wind whenever it’s 10 knots and up. But most importantly, I am a witty soul who believes in the power of creativity and storytelling. I believe that data-driven insights need to be seasoned with innovation, thus I use creative storytelling and human connection at the forefront of my work.

Currently working as a freelancer running creative marketing campaigns for various brands. Prior to that, I was a Marketing + Creator Partnerships Manager at an innovative startup dedicated to democratizing monetization opportunities for creators across various verticals. Prior to that, I was a Campaign Coordinator over at Influencer Marketing Factory. There, I was the mastermind behind multi-partner influencer campaigns for big names like YouTube, Sony Music, Getir, and Kensington Books - just to name a few. And before that, I was part of the action at Artisan Council, a super cool creative agency, where I got to work as an Influencer Marketing Specialist, running influencer campaigns for brands like Bad Habit, belif, MISSHA, and Floris.

I completed my M.S. in Integrated Marketing at NYU, at which I have created successful marketing campaigns for Axe (in partnership with FCBNY), Daniella Shevel, Novo Fogo, Chipotle and other established brands. My career spans from working in a large retailer to playing in an integral part in several marketing agencies. Some of the brands I have had the privilege to work with are: belif, Bad Habit, Ohza, Hair Cuttery, MISSHA, Malfy, House of Creed and more.

I am extremely proud to have co-founded Windsurf Girls, a global women’s windsurfing organization, whose mission is to empower and provide a voice for underrepresented female athletes around the world. In three years, I have grown the Instagram following to 30k+, raised awareness on issues related to gender inequality and helped aspiring sailors find sponsorship through the platform. My efforts, indirectly yet substantially, resulted in the introduction of equal prize money in the men’s and women’s fleets by the Professional Windsurfing Association.