PangoBooks Multi-tier Influencer Campaigns

I’ve created 5+ campaigns with PangoBooks (when working for TIMF) over the span of a year to strengthen its brand awareness, as well as drive app installs and new user sign-ups. These multi-tier campaigns were mainly focused on Instagram, TikTok, and YouTube, with the goal of encouraging potential users to redeem a $5 off discount code for their first order on the PangoBooks app.

Please find below the campaign objectives, KPIs and other relevant metrics.