Artisan Council x Bad Habit Beauty:

As part of Bad Habit Beauty’s Purple + Green = Clean campaign, I have

• sourced 120+ mid-tier, micro and nano influencers,

• collected and negotiated rates,

• built out social-first creative direction,

• approved and optimized content,

• invoiced, reported metrics (CPE, CPV, total clicks, post engagement rate etc.), and actioned on insights for future campaigns.

The campaign resulted in a total reach of 3,838,700, and generated 708 clicks, with an average CPV of $0.41.